Innovative advert design client portfolio
We worked with a small business, a local locksmith who is an MLA member and has a good reputation in the industry.
We decided to raise the profile of the locksmiths in the local community through a range of adverts that were both digital and 2D analogue.
The adverts are displayed below. We worked with the company to find key places in the community and opportunities to advertise locally to a target audience to show a range of services available from the business. Two locations were chosen that offered a chance of local community advertising. they also offers the opportunity to support the local community.
The first advert placed was at Hanwell Football club on a local busy road. The target audience identified were van drivers and businesses using vans to carry goods and offer services. The advert was also placed on all social media channels set up by TNCreative.co.uk.
The Brief
Advertising campaign 1
The love your van advert was designed and printed onto a large board to be displayed on advertising space by the A40. The Love Your Van catch phrase encompasses keeping the van safe and secure through the addition of high security locks to repent a break in and theft of tools. So far the advert has generated a rise in sales of van deadlocks being supplied and fitted by the locksmith business.
Above is the original advert design and the image below shows the advert as a finished product displayed on the roadside outside Hanwell Football Club.
The digital copy of the advert has been used extensively on social media as a customer touchpoint across social media and on the company website to produce a consistent advertising message.
Advertising campaign 2
An opportunity became available to advertise at the local zoo on digital advertising boards. We took the opportunity because it offers advertising space to the locksmith business and we can target a specific audience and it also provides a community facility with revenue from the cost of the advertising space. So one local business supports another community business.
We visited the zoo and decided to theme the adverts around the resident zoo animals.
The thinking behind the design was nobody stops to look at pictures of keys, but they will look at pictures of animals. We also wanted to creatively disrupt locksmith advertising.
All locksmith adverts look boring, so we wanted ours to be attention grabbing with a smart catch phrase and irresistible pictures.
Here are the designs currently on display at the local community zoo.
The ‘Love Your Van‘ caption has been designed and used across innovative van lock adverts to provide a consistent and recognisable message.
We hope you enjoy the advert designs as much as we did creating them.
If you are interested in using our services then please contact us on tn.creative@aol.com
All advert designs are subject to copyright
Tracey Cliff 2020 ©